Russell Athletic – High Quality Corporate & Workwear for Businesses
Russell becomes Russell Athletic®
Pioneering teamwear since 1902
Let teams and brands shine with Russell Athletic®!
We create the perfect environment to supply small and large teams with their unique outfit. Covering T-shirts, polo shirts, sweatshirts, shirts, as well as softshell and insulated jackets, Russell Athletic® has the right garment in store for any corporate and team wear uniform. With a long history of innovation and a mindset geared towards quality, Russell Athletic® is the premier address for diverse teams and companies with a high standard.
About Russell Athletic®
Starting 2026, Russell Europe aligns with the globally recognized Russell Athletic® brand. This shift reflects our commitment to unifying the Russell Athletic® identity worldwide, delivering a consistent brand experience across all regions.
New logo, same trusted quality
Russell will use the universal Russell Athletic® logo in Europe from 2026 onwards.
We have updated our logo but rest assured, the quality and craftmanship of our products will remain unchanged. This alignment combines the rich heritage and innovation of Russell Athletic® with the trusted quality and service you have come to associate with Russell Europe. We believe this evolution will enhance the value we bring to you, our customers.
Q&A
Are there any open questions?
Meet the Inventor of the Original Sweatshirt
Discover the Russell Athletic® legacy.
1902
Humble Beginnings
Benjamin Russell founds the Russell Manufacturing Company in Alexander City, AL. Russell Manufacturing Company’s first garment was a women and children’s knit shirt. Benjamin Russell’s passion for sports and his entrepreneurial spirit fuelled civic pride, creating jobs for his community, while later making uniforms for teams and apparel for athletes throughout the United States.
1930
The pioneer and inventor
In 1926, founder Ben Russell’s son, Benny, came to his dad with a new idea for an all-cotton practice football jersey replacing the itchy, chafing wool uniforms worn at that time. Knowing the comfort and durability of cotton, the iconic crew neck sweatshirt began production in the Russell Athletic® mills in 1930.
1960'S
The eagle has landed
By the 1960s, Russell Manufacturing Company's athletic division had become the largest manufacturer of sports apparel and uniforms in the United States. In 1962, Russell Manufacturing Company changed its name to Russell Mills, Inc. and began using the American Eagle to represent its iconic brand image.
2002
Russell celebrates turning 100
In May 2002, Russell celebrated its 100th anniversary. While the brand has evolved from its early origins in Alexander City, Alabama, we take pride in our heritage. As a brand entrenched in sports history, Russell Athletic® has a focus on innovation, versatility, and quality.
The evolution of our iconic logo
Explore the history of the iconic Russell Athletic® eagle worldwide.
Our new logos for the European market
Russell Athletic® Logo
Vertical version
Russell Athletic® Logo
Horizontal version
Russell Athletic® Logo
Shirts & Knitwear Collection